Conference Speakers

Heidi van den Hul

Principal, FabriCreation

BIOGRAPHY

Heidi van den Hul has founded her company fabriCreation in 2012. Educated in Textile Engineering, Heidi has chosen to work in different markets in the Textiles Industry; in Fashion, Bedding, Interior and Nonwovens. She started her career in Production and Quality Management and then she held different commercial positions in Purchasing, Sales, Marketing and Business Development.

Prior to becoming fulltime self-employed, she was Global Market Manager Hygiene and Wipes at Jacob Holm. She has held different positions in the Nonwovens Industry, Marketing Manager at Lenzing AG and Market Manager at Polymer Group Incorporated. She is currently working on a consultancy basis for multiple clients in Fashion, Textiles and Nonwovens.

In her current role, she supports clients in business and product development, sustainability and public affairs.

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Exploring Future Impact of EU Regulations on the Disposable Wipes Market

This presentation explores the future impact of EU regulations on the disposable wipes market and related trends. It examines relevant EU directives, including EPR and the Single-Use Plastics Directive, which aims to reduce plastic waste and promote sustainable alternatives.

The presentation draws cross-learnings from the textiles and fashion industries, exploring how sustainability trends are influencing both sectors. It investigates the intersection of nonwovens and textiles, focusing on emerging technologies and materials that bridge these two domains. The landscape of textile recycling is examined, addressing the challenges faced by manufacturers in meeting new regulatory requirements and consumer demands for sustainable products.

Finally, the presentation outlines the opportunities arising from these regulatory changes and market trends, including the development of innovative, eco-friendly wipe alternatives and the potential for growth in the reusable wipes segment. It also considers the implications for manufacturers, retailers, and consumers as the industry adapts to a more sustainable future.

Panelist