• Innovation, Collaboration and Service are the keys to material supply.
• Material suppliers will need to innovate and develop their capabilities to meet the demand for certain products. Private label products have an advantage in many cases because most private label companies are smaller and “nimbler” to get products into the market. Often changes during product design can be easier to manage because of this.
• Collaboration between the materials supplier and the product developer are imperative to a successful product launch.
• The material supplier will need to “service” the product developer by being quickly responsive to their needs and to the needs of the market supply chain.
